06
In use — the brand,
In use — the brand,
at work.
The kit isn't real until it's holding up real product. These are the surfaces Beora ships on today: the desktop care console, the iOS agent, the CareWiki article. Each one is a working prototype — open them in a new tab and click around. Below each, what to notice.
06.1
The morning brief
What to noticecolor & rhythm
Bone page, ink linework, a single iodine pulse next to the live status. Coral appears once, on the resident who needs you now. Nothing else competes for that slot — that's the rule.
Typethree voices
Gambarino italic on the section openers ("a kinder kind of attention…"), Space Grotesk on UI and labels, Newsreader on the agent's drafted note to Dr. Ramos. Three voices, one page, no collisions because each one owns a register.
Mascotwhere it lives
The parrot is in the upper-left corner of the brief — small, coral, watching. It's not animated. It's not in the alert. It signals "the agent is here" and then gets out of the way.
06.2
The ledger
Density14 residents
The ledger trades the brief's narrative for a tabular view — every resident, every dimension, in one frame. Used during rounds. Same color rules: coral marks the one row that matters, iodine marks the one signal the agent is reading.
When to useshifts & rounds
The morning brief is for onboarding a shift; the ledger is for working a shift. Same data, different posture. Don't try to make one do both — they fail at the seam.
06.3
The instrument
The dimensionsD-1 → D-12
All twelve dimensions on a single canvas, with their D-codes in mono — D-2 BP, D-7 Mood, D-11 Sleep, etc. The codes are the wiki's primary keys; tapping any one of them takes you to the matching CareWiki article. Same vocabulary across the whole product.
Reasoningnot a black box
The agent's draft is here, but so is why it drafted what it drafted: which signals, over which window, with which CareWiki citation. The brand promise of "the agent shows its work" is structural — not a marketing claim.
06.4
The editorial
Voice flipswarm, plain
Inside the care team product, language is clinical. In the editorial, the same data is rewritten as a letter — Newsreader italic, real sentences, no jargon, no D-codes. Beora signs the bottom; the doctor countersigns above.
What's hiddenthe chrome
Notice what's missing here: status strips, CareWiki sidebars, mono labels. Family-facing surfaces strip out almost all of the spec-sheet aesthetic. The brand is warm or it's clinical — never both at once on the same surface.
06.5
iOS inbox
Brand at scale20–24px hit
Same wordmark, same iodine, same coral — but type drops to a 14/16 base because the surface is 6 inches across. Hit targets never go below 44pt. The brand scales; it doesn't shrink uniformly.
List rowsL · 01
Same component as on desktop (see
05.9 / L · 01) — coral border-left for the one that matters, iodine badge for "approve", mono for time. Component fidelity across surfaces is how the system stays a system.
06.6
iOS today
Single focusone decision
On mobile we never show twelve dimensions on one screen. We show the one the agent flagged, with the rest collapsed under "all dimensions". This is the brand's calm posture made structural: one decision per surface.
The AI blockiodine tint, italic
The agent's draft uses the same component as the desktop version —
05.5 / D · 01, iodine background, Newsreader italic. The user reads it in the same posture in both places. That's the unification.
06.7
Surface map
Six surfaces are not the whole product — they're the canonical proofs we hold the rest against. When a new surface ships, plot it on this map. If it doesn't fit one of these voices, we revisit the surface or revisit the brand. We don't add a seventh voice.
ID
SURFACE
VOICE & CHROME
WORDMARK
P · 01
beora brief · desktop
Spec-sheet, three voices, mascot present, single iodine pulse, coral on the one urgent row.
BEORA
P · 02
beora ledger · desktop
Tabular, dense, mono-heavy. Mascot tucked in masthead. For shift work.
BEORA
P · 03
beora instrument · desktop
Detail view. CareWiki citations inline. Reasoning trail visible.
BEORA + CW INLINE
P · 04
beora editorial · desktop
Family-facing letter. Newsreader-led. No mascot, no D-codes, no jargon.
BEORA
P · 05
beora iOS · inbox
Mobile triage. Same component vocabulary, smaller scale.
BEORA
P · 06
beora iOS · today
Single resident. The AI draft block scales unchanged from desktop.
BEORA
— · 07
CareWiki article (forthcoming)
Public reference — Newsreader long-form, upright wordmark, "by beora" attribution.
L · 01 STACKED
— · 08
Investor / about (forthcoming)
Co-presence layout. Both wordmarks, equal mass, dashed divider.
CO-PRESENCE